Stuart Matthews - Web Usability

Clients
Usability Usability Websites Whitepapers Contact Resume
Campaign messaging and materials design. Logo design Project Management - Drupal website, 5,000 pages
Creative director, all media, Western Canada North Vancouver Federal election candidate messaging, design, website. Advised IT about Branding, Website enhancement, and building an interactive on-line 'student community'.
Western Canadian Marketing manager for 36 publications. Design for several faculties Worked with the senior city coordinators, Communications Manager, Mayor's Office and eleven departments
Telus Alberta Ltd. - Asked by the Alberta Yellow Pages™ Sales Manager to develop a sales strategy in concert with the sales team, and wrote all related materials to market The Talking Yellow Pages™ concept. Logo design, website and all promotion. Freelance usability projects
Company name generation, website, print ads Provincial public relations camapign. Direct mail, TV and radio Logo design
My first logo design in 1972 and still in use today. Print ads - design and writing Website usability audit, co-design and writing

 

VANCOUVER

- Aboriginal Conferences Inc. First Nations Health Conference - Design, logo

- Spycatcheronline - UK - Usability Audit

-Community - Renters At Risk Campaign - website creation and updating, artwork for posters, flyers and handouts; event photography and creation and maintenance of Flickr account

- BURRARD CLEAN OPERATIONS/ WESTERN CANADA MARINE RESPONSE CORPORATION - Project Management - Drupal website, 5,000 pages

- Pacific Restaurant Supply & Design House - Print Ads - Copy, Design, Art

- VKI Studios - Freelance usability projects

- Shiatsu Massage Company - Last 7 years provided on-going consultation and copywriting, design/art services for print and website. Vancouver, BC

- Cassells Insurance Ltd. - Budget Website

- Michael Charrois - Blog - NDP Federal Candidate - 2008 and the presumed 2010 election (Campaign Manager)

- VKI Studios - Employee Sept 05 to Nov 06 - web usability analyst, marketing and copywriting

- Natural WellBeing (NWB) - Co-Design, usability, copywriting, SEO writing - as part of the VKI Studios Usability Team

- Alive.com - usability review, re-design and copywriting of entire Shopping Cart - as part of the VKI Studios Usability Team - See before and after re-design of magazine subscriptions landing page

- Alive Academy.com - usability review, re-design and copywriting of Home Page - as part of the VKI Studios Usability Team -- See before and after home page re-design

- Bingo.com - website usability review and redesign of site - as part of the VKI Studios Usability Team

- Silver Creek Labs - usability review of Home Page- as part of the VKI Studios Usability Team

- CanDrugStore.com - website usability review and redesign of site - as part of the VKI Studios Usability Team

- Online Lawyer Source.com - website usability review and redesign of site - as part of the VKI Studios Usability Team

- Green Party of Vancouver - Creation of election materials, designed new Green Party logo, consultant to the provincial IT Committee and various candidates

- Shiatsu Therapy Association of British Columbia - Logo design

- Ocean Hearing Ltd. - Comox, BC - Company name generation, website design and artwork

 

 

EDMONTON


- Orissa Software Inc - Paribus Corporation - Branding, logo design.

- Athabasca On-Line University - Advised IT about Branding, Website enhancement, and building an interactive on-line 'student community'.

- University of Alberta - Faculty of Extension - Law Now Magazine - Advised the Executive Director and editorial staff on how to start charging for advertising in their magazine. Wrote all sales materials, media kit and
established ad rates.

- Alberta Economic Development - Alberta Government / Industrial Heartland - Writing, researching, editing; website creative director. Inviting new business to move to Alberta Heartland area.

- AutoTrader - Western Canadian Marketing manager for 36 publications.

- City of Edmonton: Over a five year period:
The Mayor's Office & Edmonton Corporate Affairs -
Worked with the senior city coordinators, Communications Manager, Mayor's Office and eleven departments

- Libraries Association of Alberta - Wrote a provincial PR campaign involving print ads, radio and TV spots.

- Alberta Trades Nursery Association - Managed & Judged Provincial Association Retailer Ad Contest

- Canadian Federation of Grocers - Concept development, writing, editing, project manager for multiple, die-cut, 4-colour conferences sales collateral, signage and on-site theme decoration.

- National Distribution Alliance - Owned by Trader Media. Working with the Distribution Manager, I researched, wrote and designed all sales materials. Results included securing major distribution channels for Trader Publications including Safeway, Macs and 7-11 Stores.

- University of Alberta - Faculty of Medicine and Development Office in partnership with University of Alberta Hospitals - Wrote and project managed all 75th Faculty of Medicine Anniversary fund-raising
development print materials.

- University of Alberta - Faculty of Law - Re-designed inhouse publication Law Now, created media kit.

- University of Alberta - Faculty of Extenstion - Designed ia series of posters to promote various courses.

- Alberta Blue Cross - Writing - 2 Annual Reports

- Lehndorff Homes Ltd. - Wrote and art directed two direct mail campaigns to both sell a new development, and inform current residents about all the community amenities available to them.

- Telus Alberta Ltd. - Asked by the Alberta Yellow Pages™ Sales Manager to develop a sales strategy in concert with the sales team, and wrote all related materials to market The Talking Yellow Pages™ concept.

 

 

COMMUNITY

Provided graphic design and marketing advice to:

- Renters At Risk - Campaign materials and advice

- Vancouver Aquarium - Display design

- BC NDP - Campaign materials and advice

- Wink Theatre - Poster and program design

- Beaumont Studios Theatre - Poster and program design

- Vancouver Area Cycling Coalition - on-line survey and poster (600 surveys completed on-line)

- Green Party of Vancouver - Campaign materials and advice

- Green Party of British Columbia - Campaign materials and advice

- Green Party of Canada - Campaign materials and advice

 

 

 

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