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Usability Samples Websites Logos Print Ads The Importance of a Logo and Marketing Materials

A professional brand identity communicates your company's purpose and promises, increases your memorability and drives sales.

About half of all businesses fail within their first few years. One source of failure that is commonly cited by experts is sloppy or ineffective marketing. If your marketing materials do not stand out from those of your competitors, your sales will suffer.

When you start a business, you need to create the quickest possible route to business success. A logo helps to create this by contributing to your business's visibility, credibility, and memorability -- three factors that will help your business to grow and achieve success. So, while putting off your logo development may seem like a prudent idea from a cash-flow point of view, it could result in your business never getting off the ground. It can also lead to your business folding when it would otherwise succeed.

If you think that you can't afford to design a logo when starting your business, consider the outcomes -- how can you afford not to?

 

Related Reading - Branding for Survival | Brand Positioning | Brand Building | Logos are important

 

 

 

 
 

1972 - My first major logo design, and still in use today - Daily Newspaper

 


 

Name generation and design for Newsletter written by people who have experienced treatment in the mental health system. 2011

 


 

See the series of Gift Cards (PDF)

 


 

2010 - logo, business card, letterhead

 


 

2009

 


 

Visit website

2007 - Logo, usability and copywriting for Ecommerce website

 


 

2007 - Name Generation, Design and Website

 


 

2004

 


 

Since 2002 - Name generation, design, print, website, marketing advice - Eight years with client

 


 

2005

 


 

2002 - Name Generation and Design

 


 

1997 - Logo Design - Website

 


 

1997 - Athabasca University

 


 

 

1995

 


 

1985 - Silkscreeners

 


 

1983

 


 

1980

 

 

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