If your website has proven itself, take it to the next level. First is Usability to ensure your website is user and search engine friendly. Then an Edit with brevity, impact and marketing in mind. Finally design to ensure your website meets the expectations of your target audiences.

Generate revenue with an Ecommerce site. Use social media to your advantage. Promote yourself, your business, your cause. Further your reach and influence. Increase traffic and increase ROI.

The Internet is unique in that it offers one of the only advertising mediums that is actually interactive, requiring website visitors to engage in your marketing message.

This interaction means that, whether you want it to or not, your company's website acts as a virtual sales person, available 24 hours a day, seven days a week, convincing potential customers to buy - or, sometimes, not to buy - the products and services you have to offer.

Ensure the look and feel of your website is appealing to your target audience(s). Choose a professional designer to create your branding, logo and all marketing materials to ensure design consistencany. Good design sells!

READING: 101 Five-Minute Fixes to Improve Your Website | 20 REASONS TO BE ON THE NET

Ask these questions before building a website:

1. Who are my most valuable customers and what do they really want?
2. How do customers encounter my brand and how can I use technology to improve their experience?
3. How can I turn this insight into business rules that create superior experiences for my customers and value for my business?
4. How do I collect, store and interpret this data to keep making customer interactions more personal and the business more profitable?
5. How can I design and build channels that create the best possible customer experience?
6. How do I communicate my proposition to customers and keep driving them back for more?
7. How can I use interactive tools to better train and support the staff that directly sell to and service my customers?
8. How do I make sure that there's a clear return on my investment and that my organization is set up for success?
9. How do I measure success and constantly improve the way I target, offer, sell and service my customers?